Planning a website?
You may be asking yourself, why do I need a website? The answer is simple: A website provides an additional avenue of marketing for your business and allows you to reach new customers. In today’s digital age, it’s more important than ever to have a strong online presence. This means having a website that is well-designed, easy to navigate, and updated regularly. In this article, we give insight on planning and making decisions on when to create a business website. If these topics feel overwhelming, we are here to partner with you to create a professional website and marketing plan. Fortunately, it’s easy and affordable to get a website up and running. So don’t wait any longer – start building your website today!
1. When to create a business website?
Whether you are just getting started or looking to improve your current site, now is a great time. The benefit of having an online presence far outweighs the initial costs. It takes time for your website to improve its ranking on google, so getting started sooner than later is preferred. If you have your logo, some business media, pricing, and a domain; you have the key elements for a website. Not sure where to start? We can help by offering affordable, yet functional web designs tailored specifically around what will work best within specific industries like yours.
2. Choosing a domain name
A great domain name is a key to success for your new business website. You want it to be short and sweet, which means staying away from words like “business” or “online marketing.” Your goal should be something simple and with a clear meaning. You can check for domain availability on websites like namecheap.com. It is preferred for the domain to be short or medium length and include your business name. Standard costs for domain names range from $10-$20 a year. If someone has your desired domain, you could try to buy it from them, but that price is normally negotiated.
Lastly, research and choose the appropriate suffix for your domain name. Recommended suffixes include .com, .net and .org. These are the most common and typically the most expensive. Nonprofit organizations typically use .org, all others should try to use .com.
3. How do you know if you need an e-commerce site or not?
The three most important questions are: 1) Are you selling a product or service? 2) Do people need to buy from your website in order to benefit from what it has offered? 3). Is dropshipping right for this business model? Keep on reading if any of these apply! If online sales are your priority, e-commerce is the choice for you. This allows your business to be automated and it can benefit from dropshipping. Dropshipping means not holding any inventory, and having orders be shipped from the manufacturer. If your business is a storefront, your priority may be to bring customers into the store instead of online. Your business strategy should be used to decide if it’s worth investing in an e-commerce website.
4. What are some key points to consider when planning a website for your business?
The tone of your website is important to consider when planning it. The goal, SEO and keywords should also be considered for the site to serve its purpose. Also, think about how you want people to navigate your website. Will you want them to proceed with their purchase right away or get in touch with you to pick the best product? These topics could be discussed with your marketing team or with a marketing partner. These are the key points when planning to build a great-looking, well-performing website.
5. Creating your content plan
Your content plan is the blueprint for your website’s fresh material. Your content plan should be written in a way to answers relevant questions in your industry. This can include how-to articles, product guides or news stories to prove your credibility. Planning keywords and using trends are required to create content that ranks well on google. If you don’t already have a marketing team, one is recommended when creating effective content. Blog posts are articles that typically have a minimum of 1000 words, so ensure your topic can be discussed in detail.
6. Choosing between DIY or a website designer
Website design has become an essential part of the marketing mix for any company. As consumers, we are often dumbfounded by modern website designs and don’t know how they were made or what went into them – this is where skilled professionals come in! A good web designer should be able to creatively solve problems while respecting your budget constraints without compromising on quality. There is a clear difference in quality between a professional designer, a part-time freelancer, and a do-it-yourself project. But if you’re looking at saving money with DIY or a freelancer, then remember that anything with issues could end up costing more down line.
So, when is the best time to create a new business website? When you have it planned out and ready for implementation. Choosing a domain name can be one of the hardest parts of getting started with your site, so we recommend thinking about this early in the process. Creating content should always come first because, without it, your website is empty! Planning will help keep things from going haywire down the line. If you would like help planning and making these decisions, ask about a marketing partnership by contacting us here
Don’t feel overwhelmed by the process, our team can help. We specialize in creating effective and affordable websites for small business owners like you. Get started and request a consultation on our contact page.