New business content planning is the process of planning engaging content for your target audience. Read to start planning now!
New to keywords and blogs?
New business content planning is the process of preparing engaging content for targeted audiences. Business owners know that content is the lifeblood of any company’s success. But with so many different channels and platforms, it can be hard to figure out what type of content will work for each platform. That’s where a content planning strategy comes in handy!
Blogging is critical for any business that wants to grow its customer base or be found on Google search results pages (aka SEO). In this post, we’ll walk you through the steps needed to develop an effective new business content plan. So, what are you waiting for? Start reading!
Using trends and technology
New businesses should use new industry trends and technology as they pertain to their business. They may utilize these resources for inspiration in developing new types of content or innovative methods to communicate with prospects and consumers. E-commerce websites can use trends to find a profitable product, list the product, and then blog about it. The consumer will feel at ease purchasing your product after reading about it on your blog.
Using trending keywords can keep your content relevant and ranking. Determine what keywords pertain to your business and what keywords are trending. You can use a combination of the two to plan your content and product offerings. Youtuber Jordan Welch has a great video about using trends to pick profitable products. Watch the video here to see how effective planning affects product traction.
Checking your keywords
Another step in new business content planning is to check the keywords that you will be targeting. You can do this by using Google AdWords Keyword Planner Tool, SEMrush, and Ahrefs. All of these tools are subscription-based, but they offer a free trial. Furthermore, by using a free trial, you can work quickly and determine prominent keywords for your business at no cost.
Once you have your list of target keywords, it’s important to check them in search engines. When you get the search engine results, see if there is an opportunity for your article. To check for the opportunity, see if other pages are dominating the results. For instance, if you notice a Google question and answer for another blog and other articles filling page 1 of the search results, consider changing your keywords.
Writing an intro paragraph
The intro paragraph is your opportunity to hook the reader and reel them in for the rest of the article. Start with a catchy sentence that will make them want to read more about what you have to say. Then briefly explain the key topics of the body paragraphs. To summarize, your intro should: include your main point, use your keywords, and then transition into your body paragraph with supporting topics.
For example, if you have a business that sells eco-friendly products to other businesses, your intro paragraph of a blog post may read something like this:
As a new business, it’s important to find ways to set yourself apart from the competition. One way to do this is by using eco-friendly products in your line of merchandise. Not only are you helping the environment, but you’re also showing your customers that you care about what they care about.
Writing body paragraphs
Now, it’s time to use the supporting topics you’ve identified in the previous step to write your body paragraphs. The best way to do this is by using them as a guide for what content to include in each paragraph. It is standard to make unique headings for each of the body paragraphs. Headers support readability and allow readers to navigate with ease. For instance, if one of your topics is “sustainability,” make sure to create a heading for it and discuss it in the paragraph. Also, be specific in your body paragraphs and provide useful information or references. Stock Images can be used to keep the viewer engaged but some blogs go even further. An even better option is a graphic that is educational to the reader.
Writing a conclusion paragraph
The conclusion paragraph is the last chance you have to make an impression on the reader. It’s also your opportunity to restate your main point and leave them with something to think about. In addition, include a CTA (call to action) for the blog post. A call to action is a way to get the viewer to do a specific thing. The action may be told directly or indirectly. If you discussed eco-friendly products throughout your article, your call to action will direct the reader to request a consultation about using eco-friendly products.
Creating an editorial calendar
Are you struggling to come up with new content ideas for your business blog? One of the most effective ways to blog is with an editorial calendar. A typical editorial calendar lists topics by date so bloggers know what they should write about at any given time during the year. When dedicating time to create a calendar, find topics that are relevant to your business and the industry community. For example, monitor relevant Facebook groups for questions or trends. If you notice any fruitful topics, notate them on your calendar. This way, when it’s time to create, you are able to focus on writing instead of planning.
Taking action with new business content planning
How is your new business content planning going? Have you started planning out your content for the year? If not, it’s a great time to start! Our team of experts would be happy to help plan and execute a marketing strategy that will drive sales by using trending topics in technology or current events. Schedule a phone meeting to start strategizing together! We also have a library of blog posts on our website if you want more information before calling us. It just takes one phone call with our team to experience new traffic coming into your site from all over the world!
